Summary
In this paper, a novel, playful and informative cultural touristic experience is presented. It consists in developing a virtual museum application (V-Museum) that is created through a combination of augmented and virtual realities, and 3D modeling, in order to enrich visits of cultural tourism in Fez. Evaluation of the prototype was conducted in a real environment to confirm usability, ease of use and interest of the prototype.

Innovative VR tools and techniques
The objective is to give a general vision of the cultural heritage of Fez in order to encourage tourists to visit this city. For this purpose, they have broken it down into specific objectives in order to better interpret it and to implement all the essential functions :
- Using 3D model in augmented reality.
- Moving smoothly inside the museum.
- Integrate images and videos in the museum.
- Represent Moroccan culture through appropriate design.

VR in education
The application developed seeks to bring out the cultural heritage of Fez in an innovative way that drives human curiosity to discover their contained and therefore has an idea of the city, which may be unknown to some tourists.